Author: Alec Blacklaw

Alec holds a Bachelor of Economics from Monash University, is a CPA and is a lifelong learner of what the best businesses and individuals have done to excel in their space. He has a passion for working with business owners to make their business more profitable, valuable and enjoyable. As a strategist at heart and with an entrepreneurial spirit, Alec's focus is on implementation, to drive and enhance business performance. Alec was the Chairman for 10 years of the Australian & New Zealand firms who are members of MSI Global Alliance and Area Representative for Asia reporting to the Secretariat in London. MSI Global Alliance are one of the leading independent associations of Accounting & Legal firms in the world with offices in 103 countries.

You’re on the road to somewhere.

On By Alec BlacklawIn Implementation, VisionLeave a comment

Do you know where you are headed?

That’s a start. It’s a long way to anywhere if you don’t know where you are headed.

Is your vision a secret? …or would your partners, team and clients know this too?

Having a clear and engaging vision is critical to maximise your success. You need a clear documented vision that gets attention and communicates what makes your products or services special. One that makes you or your business standout in a crowded and noisy market place.

 It will showcase your passion and profile your point of difference. You have one right?

Connecting with new clients and community is both simpler and harder than ever. Depends how you see it and what you do about it.

Ok, so technology is developing at a faster and faster pace. Social media is rampaging – only 750 million people are connected last time I checked.

This is good news surely. Embrace it, and leverage it to position yourself way above your competitors. First step; go back and review your vision.  When’s the last time you did this?

Is it still relevant? Could you ask any one of your team, clients or target audience about your business and vision and get an answer back that is in line with your actual vision and how you want to be perceived and positioned?   Does your audience really get it? If they don’t, then that’s good news too as most will fail this test.

This is where you need to get cracking and jump-start the pack to seriously grow or reposition your business!

Develop a killer pitch that makes an emotional connection with your team, clients and target audience.

Leverage the power of social media to build a more profitable, valuable and enjoyable business.

Love to hear about your success. Go to it.

Accelerate sales using clear vision.

On By Alec BlacklawIn SalesLeave a comment

You want more sales and you want them sooner. Don’t you?

Striving towards your vision

Sales are the oxygen of any organisation and are required to survive and excel. Not all sales are good sales.

Profitable revenue growth is the only sustainable pursuit. This is where your Vision kicks in.

A clear and documented vision that is understood by all of the stakeholders is critical. One where there is buy-in and an emotional connection involving the owners, team, clients and your community.

Your target audience is watching and listening and are very discerning.

You just can’t hear the silence. Connect.

Your vision is much more than a fancy or slick tag line. It will be part of the way you do things and deliver results, so that your audience will truly get your message.

It’s noisy out there – it’s harder to be heard and stand out.

If you have what they want & think they need, and once they understand your message and value proposition –  your audience will at least be tuned in.

The next step is for them to be able to have an experience with you.

The register will then ring.

And you will have more sales of the type you want!

Implementation is Everything!

On By Alec BlacklawIn ImplementationLeave a comment
Driving Girl
Where the rubber hits the road.

So you know this – right?

Every successful person and business getting the best results does.

Sure, but doing it regularly as part of your make-up is the key.

It’s simple, but tough. Strange how these guys seem to hang out together. Getting them to play together is where the fun begins and the rubber hits the road.

We call this implementation and it is everything. BTI.

If you don’t implement then nothing happens. Nothing comes from nothing. In fact it may not be that good- the shelf life of your existing knowledge is diminishing, so if you are standing still you are going backwards.

None of this applies to you of course – that’s why you are reading this.

The difference with you is that you are prepared to focus on the most important things in your business and your life -by the way, balance is important. 

 And there really is only one life.

Focus on the things that will make the most difference… the one percenters that will improve your results, one step or one per cent at a time. Your task is to clearly define these critical success factors – make them visual,so that you are accountable. Then stay focused and implement them. 

And yes, you may need some help.

Continually ask yourself- is what I am doing right now moving me closer or further from my goals? If it is not moving you forward – stop doing it and do what’s important. Now.

Begin To Implement.