Or that the combination of particular ingredients makes all the difference? Hmmm.
A coincidence or not ? I think not.
The right combination of Passion, Focus and Capability will produce great outcomes.
Are you drawn to people who are passionate about what they are doing, presenting or speaking about? You are more likely to connect with a brand, product or service that evokes passion or arises the passion in you.
So what’s your story? What is it about your business or product or service that stands out and deserves to be listened to?
In a crowded world where competition for your interest is huge, your point of difference needs to connect with my heart and mind!
You need to get my attention and connect with my needs, my challenge, my pain, my problem…
Is that making sense?
Ok , so sit back and review your value proposition and test that your message is truly connecting with your target audience.
Focus is a challenge for most people and most businesses. Understanding and working on what’s critical for your success; employing your time & resources wisely, ensuring all decisions fit with your vision is VITAL.
Continually ask yourself – ” Is what we are doing right now moving us closer to our objectives? ”
If it’s not moving you closer, then stop doing it. And get back to doing what matters and that will make a difference to your success.
Capability is a minimum standard you might say. But does your business, product or service do what you promise? Is it consistently doing this over an extended period and exceeding expectations? Your feedback, amazing testimonials and increased sales and market share will confirm this.
Is there something in your “Offer” that delights your customer and delivers more than expected? If not,go back to the drawing board, re-design & add that missing ingredient.
Think of the great businesses, products or services that you admire… They will all do this.
That’s why they are in the top 5% in their segment.
Be prepared to invest whats required, in advance and stay the course.
Don’t give up, others will.
It’s worth the investment of time and energy.